Advertiser
Him 2quared is a platform of powerful men influencers reaching millions of followers across the new social media age by connecting brands with the hearts and minds of users who follow the world’s most influential men.
We live in an accelerating shifting econoME, hence, we must ride the shifting waves by learning, growing and embracing all at the same time before the waves wash us away– Nathen Mazri
Influential Marketing
Influential marketing is not a new mechanism, but has become more predominant with the growth of social media. It is the use of influential advocates to help brands create buzz for their products/services. Brand must learn who their key influencers are and develop relationships with them to motivate, appeal and create conviction among consumers.
Influencers find creative ways to make the promotional campaigns wildly successful, getting people to buy their products quickly and in mass quantities. What worked 7 years ago, will not work in today’s mobile digital cluttered shifting markets!
70% of consumers will make a purchase from influential opinion online as per Nielson Global Advertising Survey, Q3, 2011
Brand Objectives
- High Brand awareness across high social media fan base in the mobile age
- High Brand affinity, brand, interest and brand preference by connecting with a highly followed influencers
- Increase sales in large quantity by promoting with an advocate, innovator, content creator and influencer with high following
- Increase Brand credibility via brand relevance with an influencer and branded integration
- Increase Brand buzz and viral communication
Him 2quared Services
Him 2quared creates unique experiences and parties weekly in Dubai with a man influencer per week flown in to Dubai for this special meet and greet party providing great advertising opportunities
- Event Marketing: Product placement and branded integration in Him 2quared weekly events
- Social media posting by major men influencers across social media network
- Content creation & high quality photography by major men influencers
- Mini-Video production by influencer for social media
- Press releases of major influencers endorsing brands in Him 2qaured events
- Brand logo visibility on premises in Him 2quared events (opportunities vary)
- Product sampling on premises in Him 2quared events at entrance/exit
- Sponsored logo on advertisements: flyer, invitation, website banners, SMS,
- Sponsored logo on Facebook and Instagram ‘Sponsored Ads’
- Sponsored logo on Platinum List Feature Banner
Bond -> Educate -> Engage -> Live On
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